Calvin Choi CPA, CIA, EA
Accounting / Account Analyst
Sound Therapy Project
I am a Key Account Manager at Coway-USA, Inc. I have been with the company since July 2011 and I oversee all aspects of an organization’s daily business including sales, marketing, brand development, and dealer management.
I am constantly expected to come up with innovative ideas that would set our product apart from the competition. Thus, this job requires the ability to think outside of the box.
*HQ located in Seoul, S.Korea
*R&D located in Seoul, S.Korea
I lead execution of company’s successful brand launch in U.S market, and also served as Product Development Manager & Website Project Manager.
I am directly responsible in producing the world's 1st air purifier with Sound Therapy to help insomniacs fall asleep better, which gave Coway competitive advantage through distinctive product differentiation.
Above result was received by developing highly effective marketing plans through a deep understanding of the consumer and the brand’s target market, which in turn, achieves profit and maximizes the brand’s long-term potential.
I have graduated from San Francisco State University in Dec 2008,with B.S in International Business.
I've passed the Uniform Certified Public Accountant Exam (CPA Exam) & can speak Korean & English fluently and currently reside in Marina del Ray, CA.
After the company's successful launch, my main duties now including marketing the company image and positioning throughout the industry, building strong customer relationships, developing and executing customer pricing and promotions, as well as analyzing trends in the sales performance and adjusting plans accordingly.
I have extensive experience in dealing with big accounts such as Costco, Bed Bath & Beyond, Walgreens & Amazon, and will provide reference upon request.
* International Home & Houseware Show
* Filming the interview for public documentary regarding Sound Therapy Project
I recently had a privilege of being featured in the public documentary regarding Sound Therapy as a project manager. The show is hosted by Jimmy Johnson and will be broadcasted upto 400 times in 2014. You can watch the segment below:
Company Profile hosted by Jimmy Johnson
* Host Jimmy Johnson
* Interview Scene